Music production & sound design
Selling, marketing, and producing my own catalogue since 2019.
I started producing music in 2019 and have since gained over 20 million streams across all platforms. By building a YouTube channel (now nearly 10,000 subscribers) I was able to build connections with a number of artists and record labels. Reaching this stage required consistency and an understanding of how to market my channel.
While the original goal of the music was to serve as instrumental backing for artists, many people have used my work as background music for YouTube videos — and in one case as the soundtrack to a documentary. In 2021, an album I worked on reached #39 on the Japanese music charts.
Producing means owning the full chain: composition, arrangement, sound design, mixing, and the visual identity around it — promotional cover art done in Photoshop and Illustrator.
A playlist of instrumental work.
Some of the artists I've worked with.
Rap, R&B, J-pop, pop. Among them: 24kGoldn, Riovaz, Ericdoa, Takayan, Iayze (Jace!), YT, Lilcandypaint, Twikipedia, Nosgov, and more.
What music has in common with my degree.
Music turns out to be a design process. A lot of what I learned in my HCI & Design Masters — iteration, decisions under constraints, an ear for when something feels off — applies directly to producing. The same attention to detail that takes a UI from acceptable to right also takes a track from acceptable to listenable.