Developer, designer,
community builder.
Shaped by HCI.

Right now I'm a cofounder and UX Lead at Brinna. Agencies work in an industry that doubles in speed and demand year on year, yet every new proposal starts from guesswork — past projects, learnings, and hard-won client knowledge sit in scattered files and people's heads. Brinna is the context infrastructure that fixes that: it lives inside the tools a studio already works in and organises the reasoning behind the work, not just the files it produced. I lead UX: the interface, the information architecture, and the user research that shapes both. Before Brinna I was Developer, Product Designer & Community Builder at 2Hero, building Bluetext — a platform giving developers the guardrails to design, configure, and deploy enterprise-grade distributed systems with AI assistance — across the React + TypeScript control plane, the project-template system, Kubernetes deployment, and Rust contributions to the b CLI, alongside workshops, hands-on labs, AI-adoption advising, and weekly hackathons.

Before Stockholm: an EIT Digital double-degree Masters in Human-Computer Interaction & Design, split between the University of Twente (entry year) and KTH Royal Institute of Technology (exit year). Before that, a BSc in Computational Social Science from University College Dublin, with a joint minor in Sociology and Politics. Along the way: an internship at Fraunhofer building a gamified onboarding system for a factory-simulation tool, an Interrail.EU usability study, and an adversarial-ML research project on AI music classifiers at KTH.

Outside of work I produce music. I've sold and marketed my own catalogue since 2019 with over twenty million streams across platforms; one album charted at #39 in Japan. The producing brain and the designing brain are closer than most people assume — both about decisions, structure, and craft.